Lotte’s Yoga School is a new, small-scale yoga studio based in Amsterdam.
It teaches a very practical form of yoga, one designed for every day pains, one that doesn’t require super-flexibility or great spirituality. In fact, Lotte’s Yoga School believes that everyone can benefit from regular practice.
If these extreme characters could be taught to mellow, the ripple effect would be huge, spreading to many thousands within their respective countries.
Inspired by this vision, Lotte’s Yoga School has mounted a crusade, inviting these figures to a trial class of only five euros.
Perhaps yoga could help China’s Paramount Leader find a positive outlet in those long, boring hours after work (what with so many movies and TV shows being banned). And yoga could show the President of Iran that gay people really do exist (Most yoga classes being gayer than Eurovision karaoke in a sauna).
The project’s efforts so far are documented at lotteyogaschool.com.
While the political colossi in question are yet to confirm a booking, Lotte’s Yoga School is keeping a matt warm in case Wilders or Berlusconi drops by for a downward dog or two.
Images & letters of the campaign (click images for a larger view)
Lotte Yoga School
Van Walbeekstraat 69-III
Amsterdam
1058 CL.
www.lotteyogaschool.com.
A personal project from the creatives at
KesselsKramer
Creatives: Niek Eijsbouts, Gijs Van Den Berg, Christian Bunyan.
If you'd like to reproduce the letters on our site, please let us know first. Namaste, people of the press.
Aussender:
KesselsKramer
Lauriergracht 39
1016 RG AMSTERDAM
the Netherlands
www.kesselskramer.com
